The investment will support 50,000eet's continued expansion. It recently announced the formation of a health and wellness practice and plans to open a London … Read the whole story

The platform "marks a significant step forward for the industry by enabling both flexibility and performance," says OMG Chief Activation Officer Megan Pagliuca. Read the whole story

Ibotta, Pearpop and The Brandr Group are empowering female athletes to become brand ambassadors for themselves. Read the whole story

The self-regulatory group Digital Advertising Alliance has issued a best practices guide for applying the industry's 2009 privacy code to smart TVs, watches and … Read the whole story

The venture has signed on 13 retail partners, with a combined 120 million-plus loyalty customers and 1.5 billion pages viewed a month across Europe … Read the whole story

The "CSA: brand is derived from a 40-year-old French research practice owned by Havas, and will be headed by George Papandreopoulos. Read the whole story

Benjamin Grinspan, long-time director of cultural strategy at Omnicom's Sparks & Honey, has joined Publicis PR and communications strategy unit MSL as vice president … Read the whole story

The Brandtech Group has acquired Pencil, a generative GAI creative and distribution SAAS platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, … Read the whole story

SillyFace, which Elba launched with Miroma's Marc Boyan, aims to provide "honest conversation," Elba told the "Financial Times." Read the whole story

Ogilvy was named Most Effective Agency Network and AB InBev took top marketer honors while McDonald's was the top Brand. Read the whole story