WPP's Mindshare was named Media Network of the year. Its wins included a Media Lion Grand Prix for its part in a campaign by … Read the whole story
Tuvalu's bid to become the first recognized digital nation was promoted in a campaign from Accenture Song agency The Monkeys. Read the whole story
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the … Read the whole story
Ana Thorsdottir will be the client lead for Google, YouTube and Amazon. Read the whole story
Boyton's hire reflects the agency's growth. It won 17 new clients in 2022. Read the whole story
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While layoffs at major marketing platforms have hit advertising support layers particularly hard, the platforms could be planning on leveraging AI and chatbot support … Read the whole story
Extreme weather wiped out 93% of Pearson Peaches' crop. So the farm is using the scarcity crisis for a novel brand awareness effort. Read the whole story
Fortress Group makes a $350 million offer and wins bidding contest. Read the whole story
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The Ukrainian people are living under siege. While they desperately need bullets, rockets, bombs and warplanes, they also need to feed, house and educate … Read the whole story
COMMENTARYThe best word count needed to succeed in Google Search "doesn't exist," wrote Google Search Liaison Danny Sullivan. "Write as long or short as … Read the whole story
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"Human predictors in 2023 placed the decimal point wrong: It was not 7.5%, but 75% of the workforce who would be replaced by AI." Read the whole story
Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative and media planning and buying. Read the whole story
