In recent years portions of the business have been served by at least four holding company agencies including shops at Omnicom, WPP and Publicis, … Read the whole story
The executives, Hugh Boyle and Bob Wagner, have also launched what they say is the first NA panel-based research firm focused on disabled consumers. Read the whole story
The agency's remit was to enhance consumer awareness of the wraps, which was low. Read the whole story
"The acquisition of Tag comes at a time when clients are demanding both scale and depth of capability in our creative offering in order … Read the whole story
COMMENTARYYou would think that in this post-mass media age of fragmentation, the old-fashioned brand jingle would not only be out of fashion, but out … Read the whole story
Paula Maki says the agency is "audacious in ambition yet methodical in execution." Read the whole story
