Dave Fahey is charged with improving efficiencies for holding companies - from self-service ad serving to real-time metrics. Read the whole story
Utilizing augmented reality, the cruise line enabled an AI version of JLo to invite travelers to summer aboard one of its ships. Read the whole story
The work is from creative shop Los York and is anchored by a dance film, "Saltare In Giro," that features a rendition of House … Read the whole story
The Supreme Court's decision means millions of Americans will see a dramatic decline in disposable income. That's bad news for already nervous consumers. Read the whole story
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The customer journey is not linear. It is long and complex and people's 'brand encounters' impact the purchase journey in different ways and over … Read the whole story
COMMENTARYThree days after Twitter's CTO announced a fundamental shift in the platform's user experience - capping how much anyone can view - the company's … Read the whole story
COMMENTARYAdvertisers would no doubt welcome a viable, scalable messaging app alternative, as upheaval at Twitter continues. Read the whole story
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All sides of the ad industry are being forced to invest in AI, and rightfully so. The returns on those investments will be much … Read the whole story
Both sides continue to wage a paper battle in the discovery phase of the case and last month the presiding judge set a deadline … Read the whole story
Diego Scotti, CMO of Verizon, has been named Chair of the Ad Council’s Board of Directors. He succeeds Jacki Kelley, EVP, Chief Client Officer … Read the whole story
