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by Steve McClellan
Based on the 2022 billings figures the firm said it expects EssenceMediacom to become the leading media agency network in 2023.. Read the whole story
by Steve McClellan
Founded in the UK in 1993, Ptarmigan Media's offering includes media planning and buying, market research, search and social, as well as content and … Read the whole story
by Fern Siegel
"Commemorative ticketing is one of the big areas where you'll see a focus from us this year," said MLB COO Chris Marinak. Read the whole story
by Fern Siegel
Kwesi Blair has been tapped as senior strategy director in New York. The brand consultancy has offices in London, New York, San Francisco and … Read the whole story
by Joe Mandese
The Dentsu unit succeeds incumbent IPG Mediabrands Initiative, which did not participate in the review for the Danish multinational brewer's account. Read the whole story
by Joe Mandese
The 48-page publication is a primer for agencies and advertisers on the parameters of planning and buying retail media, as well as creative executions. Read the whole story
by Laurie Sullivan
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, and rap artists Busta Rhymes and Lil Yachty. Read the whole story
by Richard Whitman, Columnist
The book is about IPG's Huge but Farmer stresses that the agency's shift "provides a new template for the industry," a template, he adds … Read the whole story