by Fern Siegel
Amazon Ads offers alternative premium media placements across integrated platforms. It doesn't let unforeseen circumstances destroy advertising. Read the whole story
by Steve McClellan
Chief Innovation Officer Ara Kurnit is tasked with accelerating innovation across clients like Nike, Mars, Wrigley and Diageo. Read the whole story
by Tanya Gazdik
Better than any car salesman or dealership, the most persuasive voice in a car buying journey is inside the customer's own head. Read the whole story
by Tanya Gazdik
The automaker is offering a different view of the Northern Lights with a campaign to promote its new all-electric vehicle offering, the Volvo EX30. Read the whole story
by Sarah Mahoney
For its 90th anniversary, the No. 2 luggage brand wants to send young consumers packing with bold, colorful differentiation from its Samsonite parent. Read the whole story
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by Ray Schultz
It hopes to provide technical support and other help to merchants seeking to become data-driven companies. Read the whole story
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by Ray Schultz
Meanwhile, local publishers say news is being blocked by Meta in retaliation for Online News Act. Read the whole story
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by Richard Whitman, Columnist
The additions follow several new assignments from marketers. Last month, Brand USA gave its global media agency of record account to Worldwide Partners agencies … Read the whole story
COMMENTARY
by Jeremy Agers, Op-Ed Contributor
For one thing, act quickly to secure your account, even if the intent is to park them until the dust settles. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What happened to ad frequency caps? Some 87% of participants to a recent study fielded by Magna and Nexxen said they see too many … Read the whole story