Organic growth in the U.S. slipped to 2.4% in Q2, versus 5.1% in the first quarter, due in part to cutbacks among technology and … Read the whole story
The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, data- and tech-enabled capabilities. Read the whole story
In terms of incumbent agency reviews, the media department is less involved, trailing account management, strategic planning and creative departments. Read the whole story
Bit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeover. Read the whole story
GEICO will be sponsoring the team's official tour bus from Los Angeles to San Diego and hosting "The GEICO Grill Out" featuring The Grill … Read the whole story
As a marketer, the Barbie universe is interesting for several reasons. Mattel has managed to amass a billion-dollar brand that has inspired children for … Read the whole story
Created by Wolff Olins, the platform helps people across the UK take practical steps to achieve net zero carbon living by 2035. Read the whole story
The writing and recommendation engines are the first tools in the suite that will launch in the coming months. Almee, an AI writing assistant/recommendation … Read the whole story
Some -- including Meta, Progressive and Pernod-Ricard -- have cut their spending completely, while other big brands like Coca-Cola, AT&T and General Motors have … Read the whole story
The number of agency reviews is also affected by changing macroeconomic challenges, among other reasons. Read the whole story
Half say they are satisfied, up from just over a third in 2022, Prowly reports. Read the whole story
The agency brings Stagwell experience in environmental design, 3D renderings, and conference and corporate events production, with special expertise in the B2B technology space. Read the whole story
Simon Cowart appointment comes as Alloy, which services tech brands, merged with creative agency Narwhal Digital. Read the whole story