Issaq says he is eager to collaborate with other WPP agencies to "elevate the experiential marketing landscape." Read the whole story

While the original work debuted in 1974, the spot's jingle as been revamped - 1990s boy-band style. Read the whole story

Using its new "Test Your Idea" platform System 1 surveyed 500 people to evaluate the new X logo against the old Twitter logo and … Read the whole story

According to the firm advertisers can potentially reach over six million QuickBooks Online customers in the US through the network, which is operational and … Read the whole story

Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employees to develop solutions for clients based on AI. Global Equities Research believes … Read the whole story

Precisely PlaceIQ data will be integration within Blu, Horizon's connected marketing platform. Read the whole story

June's 1.4% decline follows an increase in May, which was the first gain for the U.S. ad marketplace in nearly a year. Read the whole story

Ad spend grew across many major digital platforms that Tinuiti supports. Fashion brand Temu became a major player in the Google Shopping space during … Read the whole story

Moray MacLennan served 28 years at the agency and has been CEO since 2021. His departure date is set for Sept. 30. The agency's … Read the whole story

The company's new campaign showcases well-loved Vitamix blenders that have served generations. Read the whole story

Independent creative agency Crown + Conquer  has appointed entertainment and branding veteran Jennifer Zaitz Sutherlin as its head of talent and partnerships, a new … Read the whole story