MediaPost Publications - MediaPost Agency Daily 07/31/2023

Havas Media, Noise Digital Win Vancouver Tourism Media Account
by Steve McClellan
The assignment will kick off with media planning for Destination Vancouver's UK and Australia's winter travel campaigns. Read the whole story
Tennent's Lager Debuts New Look, Campaign
by Fern Siegel
The last visual makeover was 2018. It's also the first work produced under the brand's new platform: "Raised in Scotland." Read the whole story

A-B Acquires Avalanche Insights
by Steve McClellan
The agency said the acquisition will expand its capabilities by offering clients with enhanced abilities to reach people of color. Read the whole story
COMMENTARY
How About A Good Housekeeping Seal Of Political Ad Approval?
by Joe Mandese
News circulating this week that Microsoft's Xandr unit plans to ban political advertisers beginning in October is part of an ongoing reset for the … Read the whole story
COMMENTARY
One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
by Laurie Sullivan, Staff Writer
Programmatic has become much more popular among media owners. OOH screens grew 37% in first-half 2023, compared with H1 2022, according to a recent … Read the whole story
Katz Media Groups Ups 3 Executives On Political Sales Team
by Fern Siegel
Trevor Heaton has been promoted to president of political strategy for the Katz Television Group. Read the whole story
PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases
by Richard Whitman, Columnist
Without all the jargony jibber jabber and ridiculous irrelevant hyperbole that you have to weed through that never makes it into a story? That … Read the whole story