Spotify will be the first audio platform to be integrated directly into WPP's products and solutions including offerings from WPP data division Choreograph. Read the whole story

"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative … Read the whole story

Elsewhere takes a community-first approach, securing qualitative insight through a partner network known as "connectors." Read the whole story

New staffers Jaycie Greenberg and Holt Adams will advise on strategic planning, campaign execution and optimization. Read the whole story

Berger is tasked with driving growth across both of GS&P's offices, in San Francisco and New York City, where he will be based Read the whole story

The campaign, which was created by Jellyfish, utilizes two of Clear Channel Outdoor's 3D full-motion video billboards overlooking Times Square. Read the whole story

"When I came into corporate America...the first thing I did was think that who I was was not corporate, so I didn't feel like … Read the whole story

Distribution of marketing budgets this year will change. Many respondents to a survey said digital ads are not improving customer knowledge, and not increasing … Read the whole story

Shine Ventures, its backers say, has the advantage of access to a network of content creators who can help test products that are being … Read the whole story

Running in both New York and London, creative features a proactive phrase about where "women belong." Read the whole story