by Steve McClellan
Spotify will be the first audio platform to be integrated directly into WPP's products and solutions including offerings from WPP data division Choreograph. Read the whole story
by Joe Mandese
"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative … Read the whole story
by Fern Siegel
Elsewhere takes a community-first approach, securing qualitative insight through a partner network known as "connectors." Read the whole story
by Fern Siegel
New staffers Jaycie Greenberg and Holt Adams will advise on strategic planning, campaign execution and optimization. Read the whole story
by Steve McClellan
Berger is tasked with driving growth across both of GS&P's offices, in San Francisco and New York City, where he will be based Read the whole story
by Joe Mandese
The campaign, which was created by Jellyfish, utilizes two of Clear Channel Outdoor's 3D full-motion video billboards overlooking Times Square. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
"When I came into corporate America...the first thing I did was think that who I was was not corporate, so I didn't feel like … Read the whole story
by Laurie Sullivan
Distribution of marketing budgets this year will change. Many respondents to a survey said digital ads are not improving customer knowledge, and not increasing … Read the whole story
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by Karlene Lukovitz
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-level data to identify and reach relevant streaming viewers. Read the whole story
by Richard Whitman, Columnist
Shine Ventures, its backers say, has the advantage of access to a network of content creators who can help test products that are being … Read the whole story