CEO Mark Penn said he believes that the marketing industry has reached "the bottom" of a down cycle. The company expects to show some … Read the whole story
Penn said reductions -- especially in media operations -- have reduced Stagwell's staff costs to 64% of revenue, but generative AI already is impacting … Read the whole story
Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy and execution across NA, the companies said. Read the whole story
Luxury car rental The Out's fleet includes the Defender and Range Rover, as well as the all-electric Jaguar I-PACE and convertible F-TYPE. Read the whole story
Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Read the whole story
- COMMENTARY
To truly appreciate humility's transformative power, we must examine its implications on four crucial aspects of our professional lives: our relationship with failure, our … Read the whole story
COMMENTARYHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago and recently introduced healthcare-focused DSP Doceree Enterprise. Read the whole story
Nvidia's Omniverse tools enable WPP to work on launch campaigns earlier in the design process, making iterations faster and less costly. Read the whole story
