by Steve McClellan
The agreement formalizes the working relationship the two firms have had for years jointly servicing clients like ACCO Brands, Aegon, Oister and others. Read the whole story
by Fern Siegel
The move dovetails with the new campaign that promotes Earth-born diamonds as the real precious gems. Read the whole story
by Fern Siegel
Nettie released an exclusive limited-edition "Hamilton"-branded pickleball paddle on Aug. 8 to honor National Pickleball Day. Read the whole story
by Steve McClellan
Word of the appointment follows the agency's acquisition last month of 9thWonder, which increased its overall business by 40% as well as its U.S. … Read the whole story
by Laurie Sullivan
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as the company continues to build on its partnerships with agencies and brands. Read the whole story
by Joe Mandese
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite … Read the whole story
by Joe Mandese
The tool is part of IPG Mediabrands' recently announced Unified Retail Media Solution, a dedicated business unit that enables brands to manage retail media … Read the whole story
by Ray Schultz
Abnormal Security offers a product for thwarting business email compromise attacks. Read the whole story
by Laurie Sullivan
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. … Read the whole story
COMMENTARY
by Adam Cahill, Op-Ed Contributor
Rather than think about data in terms of where it was sourced or how identifiable it is, marketers should think about data in terms … Read the whole story
by Richard Whitman, Columnist
Tractor Beverage has selected Movement Strategy as its new social agency of record. And Sacred Bev Native Wellness has chosen Innovision Marketing Group as … Read the whole story