A research study explored the complexity of bidding environments and how current solutions perform for advertisers. Read the whole story
CityMD, the largest urgent care facility in New York, is publicizing itself in ads via the MTA. Read the whole story
No explicit successor was named, but former Merkle Chief Media Officer Liz Rutgersson was named CEO of iProspect North America. Read the whole story
Forget the traditional ice-cream truck. This is branding and customer experience 21st-century style. Read the whole story
The agency was tasked with creating an ultra-luxury look and feel to the hotel chain's digital assets. Read the whole story
- COMMENTARY
OOH has evolved into an outcomes-based medium far beyond the performance delivered a decade ago. Read the whole story
"Marketers hold the power to educate the public" about Red Flag Laws -- through which high-risk people temporarily lose access to firearms. Read the whole story
In her new role, Delphine Fabre-Hernoux oversees data and analytics across GroupM's Mindshare, Wavemaker and EssenceMediacom units. Read the whole story
As part of this year's ceremonies, the AAF will also present a new award: the Cultural Force Award. The award is a special designation … Read the whole story
Previously, he was interim Chief Creative Officer at Burrell Communications. Read the whole story
Sacred Bev expands Native American culture through its unique beverages and proprietary herbal combinations. Read the whole story
