by Steve McClellan
It will be available across Joan's growing client roster, which includes eBay and European Wax Center and will be led media agency veteran Jodi … Read the whole story
by Fern Siegel
The push is centered around the back-to-school rush, when families are consumed by work, school and after-school activities. Read the whole story
COMMENTARY
by PJ Leary, Op-Ed Contributor
The ANA's programmatic supply chain study puts the Agency on the side of the Seller rather than the Buyer and states, "Some brands don't … Read the whole story
by Joe Mandese
The long-time agency media exec has been named CEO of the Shelton, CT-based performance marketing shop. Read the whole story
by Joe Mandese
The long-time agency media chief has been named executive-in-residence at the IAB, which also named Horizon Media's Piya Mehra Chief of Staff of the … Read the whole story
by Teresa Buyikian
The consumer contest is part of marketing for the chain's recent introduction of more menu items containing avocado, such as the Avocado Bacon Burger. Read the whole story
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by Richard Whitman, Columnist
The Who I Really Am campaign is part of a broader DE&I initiative by the Groupe under which the agency plans to create a … Read the whole story
COMMENTARY
by Joe Mandese
A week after CEO Linda Yaccarino boasted about its brand-safety gains, a new report finds X Corp. has been monetizing ads on a pro-fascist, … Read the whole story
COMMENTARY
by Teresa Buyikian
CPG Insider spoke with advertising experts regarding the review, what Papa John's is missing in its advertising, and what appears to be a renewed … Read the whole story