The company's focus is to streamline media plans and insertion orders and automate ad copy delivery. Read the whole story
Schroder is assigned responsibility for the agency's internal growth and driving employee engagement. Read the whole story
Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. Read the whole story
It's always been a war between the system and those who want to game it. Generative AI might just break the internet, and not … Read the whole story
The two spots, from 72andSunny, position the NFL as an entertainment, as well as a sports brand. Read the whole story
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting times, the Shorts algorithm and upcoming features in an interview on YouTube channel … Read the whole story
Salesforce has added several features to its Field Service offering to help firms bring to their field staffs the same AI technologies they have … Read the whole story
The cocktail maker launched "Thirst Trap," a new paid social and influencer campaign from McKinney. Read the whole story