by Fern Siegel
The new brand iteration illustrates how the company is transforming how Americans understand and interact with their taxes. Read the whole story
by Fern Siegel
The campaign pays tribute to the comical ways the candy has been enjoyed. Read the whole story
by Fern Siegel
The integrated campaign, "How Texas Orders In," features Texas newcomers learning the distinct ways their new state handles food delivery. Read the whole story
by Steve McClellan
The Omnicom agency is out with its first annual Cultural Resonance rankings, which it plans to publish annually. Read the whole story
by Joe Mandese
Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfolio, while Nick Galassi will oversee its legacy agency media-buying system. Ramsey McGrory … Read the whole story
by Laurie Sullivan
"We are in an entirely new era of digital transformation, fueled by gen AI," Thomas Kurian, CEO of Google Cloud, said in a blog … Read the whole story
by Richard Whitman, Columnist
The former 360i CEO has a new book out that discusses what's wrong with the "normal RFP process," how to avoid turf wars among … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The IAB Council has challenging positions in their work serving the ad industry. One job is to ensure IAB members have the information needed … Read the whole story
COMMENTARY
by Tim Ringel
Embracing diversity fuels a more comprehensive decision-making process. It also provides brands with a wealth of insights into a variety of communities, Read the whole story