by Steve McClellan
The change is effective Oct 1. Marks, who joined Omnicom Media Group in 2014, has most recently served as CEO of the firm's EMEA … Read the whole story
by Richard Whitman, Columnist
The alliance follows several collaborations between the two firms for Gale clients. Most recently, Gale engaged Moonrock to build three original Fortnite maps for … Read the whole story
by Joe Mandese
The bad news is his 2023 forecast comes in at nearly half the growth rate of the Big 4 holding company consensus. The good … Read the whole story
by Fern Siegel
The decision is part of an effort to up overall profits. Ambient playlists don't engage active listeners. Read the whole story
by Fern Siegel
The online jeweler kicked off its first OOH campaign in New York's subway, which transports 3.6 million riders a day. Read the whole story
by Danielle Oster
The fast-growing sober-curious market is getting a little Captain in it. Read the whole story
COMMENTARY
by Dhani Hoyte
Consumers just lived out their Rat Girl Summer -- that is, embracing themselves for who they are and ignoring society's expectations to look a … Read the whole story
by Karlene Lukovitz
The new dservice promises advertisers greater flexibility, accountability and lower costs due to scalability. Read the whole story
by Tanya Gazdik
The automaker announced today the creation of a brand marketing team and appointed Emilie Cotter to head it, effective immediately. Read the whole story
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by Wendy Davis
"'Health' information is no longer just about prescription records and medical diagnoses issued by doctors," the industry self-regulatory privacy group NAI says in a … Read the whole story