The group asserts that clients get all the benefits from the practice while agencies risk harming their business models and assuming costs and losses … Read the whole story
The former Targetcast/Assembly innovations exec says the shop will focus on paid media and "innovative product development." Read the whole story
APA will become part of H/Advisors, Havas' global strategic communications advisory network. Read the whole story
The computer-generated buffalo spot is the first work by Anomaly, the company's new creative AOR. Read the whole story
The work from Mother in New York builds on Dave & Buster's new brand platform: "You Know You Want To." Read the whole story
Cases of diabetes have risen to an estimated 37.3 million, per the CDC. That's 11.3% of the U.S. population. Read the whole story
"Our earlier study clearly demonstrated that there are a significant number of marketers who want to invest in diverse media suppliers but need help … Read the whole story
Lamar has digital advertising inventory in 25 airports across the country capable of delivering an estimated 55 million weekly impressions. Read the whole story
The Delete Act, now under consideration, would create a government-mandated "kill switch" forcing each of the companies in California's data industry to permanently delete … Read the whole story