Mediapsssst
New spots are designed to inspire the public to "channel their inner Smokey" and learn more about wildfire prevention. Animatronics play a role in making Smokey "more lifelike." Read the whole story
The agency says the goal is to simplify for clients the process of working on social and creator-led campaigns. ITB and McCann Live will … Read the whole story
Seymour will service global brand transformation clients in the U.K., Europe and beyond. Read the whole story
The latest entry in the spirit's "Saw This, Made This" campaign: an original cocktail couture gown with gin-dyed accents. Read the whole story
Bank of America, Wells Fargo, Capital One and JP Morgan Chase are the most known and used financial institutions, according to the report. Read the whole story
MediaPost recognized Materazzo as its 2023 "Automotive Marketer of the Year" for her strategic consistency and innovation at Toyota. Read the whole story
COMMENTARYDubbed d.scriptor, Dentsu says the new tool, "allows us to use AI to speed up processes and scale output while maintaining the critical human … Read the whole story
Previously, Marotel held posts at Havas, Prisa, 24/7 Media Inc. Read the whole story
