The agency, acquired earlier this year, has hired a slew of senior executives. Last month it held a measurement "summit" that included clients and … Read the whole story
Kraft Heinz confirmed that it is finalizing an agreement with Carat to effectively be its global media agency. The Dentsu agency has been handling … Read the whole story
The acquisition is intending to drive more efficient and profitable campaigns through additional measurement tools. Read the whole story
The latest iteration of "Sailor Vs" speaks to the GenZ demographic via the YouTube influencers they love. Read the whole story
The new campaign, created by Omnicom's TMA (The Marketing Arm), features Jake from State Farm in a series of humorous commercials interacting with Super … Read the whole story
While live TV was still found to be the top viewing default source among 46% of U.S. consumers with broadband, it now leads SVODs … Read the whole story
COMMENTARYReaching millions without internet access could become the next revenue stream for thousands of companies. Starlink provides access to internet, search and ecommerce for … Read the whole story
- COMMENTARY
A large percentage of RFPs are run internally to fuel immediate, targeted brand needs, and can function both as immediate hires and partner tryouts. Read the whole story
The agency is known for its experiential marketing expertise across music, gaming and creating scaled events in stadiums, venues and celebrations ranging from local … Read the whole story
The "Designed to Sell" campaign highlights the infinite possibilities of what can be sold online. Read the whole story
The Badger Agency has hired Caitlin Ewing as Executive Creative Director. She was previously Executive Creative Director at Grey Worldwide. After tours in … Read the whole story
