The Clean Creatives 2023 report is timed to "Climate Week NYC" and is accompanied by an OOH campaign targeting employees of the firms promoting … Read the whole story

Created by the Gus agency, "Let Them Buy New" reframes the idea of tech innovation, promoting a shift in both economic and eco-terms. Read the whole story

51toCarbonZero helps companies measure, analyze and report their carbon footprint and create accountable transition plans to accelerate progress. Read the whole story

Red Ventures vet Marc McCollum will develop new revenue streams for its more than 5,000 creators. Read the whole story

Research on the human brain and CTV advertising suggests ads that align with video content impact viewers more strongly, increasing ad memorability, brand impact, … Read the whole story

During a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu on Monday, Elon Musk mentioned that X is "moving to a small monthly payment" … Read the whole story

A Google exec admitted to changing the price of ads during the auction process to meet revenue targets. Read the whole story

TripleLift partners with Adelaide to offer guaranteed deal packages based on an omnichannel probability score. Read the whole story

The program is produced by WPP and its production unit Hogarth and edited by BCW, with artwork and branding by Ogilvy. The series is … Read the whole story

  American Family Life Insurance is out a new Round of "Life's Better" spots. The initial batch broke in April to support the refresh … Read the whole story