Agencies can tailor campaigns to specific demographic profiles, geographic regions and travel class. Read the whole story
OpenMind is a Nestle-dedicated agency operation housed within GroupM that was formed in 2013 when the agency won the client's U.S. account. Read the whole story
The Italian gin's augmented-reality experience is accessed digitally via a phone or other mobile device, taking users to a beautiful imaginary setting. Read the whole story
Google has been testing the conversational experience with a small group of advertisers and gained feedback on how it has saved time and inspired … Read the whole story
According to a report by Bloomberg this morning, Ascential is reevaluating its plan to split the company up and spin off a U.S. publicly … Read the whole story
In response to the JIC's plan to begin certifying media audience-measurement services next year, MRC chief George Ivie issued a statement encouraging providers to … Read the whole story
Stagwell agencies Code And Theory, Gale and Multiview will create a variety of custom sponsorship and programmatic advertising units as well as new email … Read the whole story
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. Read the whole story
As baseball’s regular season winds down, Louisville Slugger is out with new campaign from Doe-Anderson that salutes the history of the MLB’s Silver Slugger … Read the whole story
