That's according to agency research firm COMvergence, which released its analysis of media agency reviews during the six months of 2023. Read the whole story
The award was confirmed the same week that Clean Creatives issued its annual "F-List" detailing Adland contracts to promote fossil fuel companies and their … Read the whole story
IPG Mediabrands this morning announced a restructuring of three of its data and tech-oriented operating units -- Reprise, Matterkind and Kinesso -- into a … Read the whole story
Baileys, owned by Diageo, was the largest global liqueur brand worldwide in 2022. Read the whole story
Steven Nishimura previously worked at Innocean on the digital and CRM side for both Hyundai and Genesis. Read the whole story
Ad Net Zero provides a roadmap for the advertising industry. But will it work? Read the whole story
Lufthansa has worked with Accenture Song for the last dozen years. The switch, which follows a formal review, officially takes effect in January. Read the whole story
RTO+P will drive the beverage's creative campaign executions. Read the whole story