The new campaign, the brand's first in seven years, focuses on three key values: convenience, goodness and flavor. Read the whole story

"Keep Ukraine Moving," includes two massive billboards in Times Square that share the stories of Ukrainian drivers who support the war effort. Read the whole story

Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS to maximize media spend and ROI for brands. Read the whole story

The testing program, known as Reveal, was developed in-house to measure audience attention and emotional responses to brand content through real-world environments, via PCs … Read the whole story

Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three … Read the whole story

Microsoft Advertising has announced the addition of Copilot to its ad platform, and a conversational experience to help brands and agencies create ads based … Read the whole story

Lukas, who joins from MMB, where he was head of strategy, has held a variety of agency, speaking and writing roles since starting out … Read the whole story

The most striking thing about the news cycle surrounding Rupert Murdoch's descent from the throne is how much of it reads like an obit. Read the whole story

Google created a fake video ad for an "iPager" to mock Apple and its SMS service as iPhone 15 launches. Read the whole story

Leo Burnett's rivalry spots run through the 2023-2024 football season. Read the whole story