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"More Than That with Gia Peppers" is expanding with a four-part limited broadcast TV series on Revolt, the black-owned multimedia company. Read the whole story
Known has corralled quite a few entertainment clients in the last few years, including AMC Networks, TelevisaUnivision and streaming services Disney+, Max, Discovery+ and … Read the whole story
The agency will launch an initial campaign in November on Facebook, Instagram and TikTok. Read the whole story
A former WPP global strategist, Persons was a founding member of Clear M&C Saatchi in New York. Read the whole story
The campaign will air during this weekend's coverage of the Ryder Cup from Rome on NBC, USA and The Golf Channel. Read the whole story
One of the trade associations -- the 4A's -- goes a step further, defining MFAs as "made-for-arbitrage." Read the whole story
Microsoft on Tuesday announced the creation of a new ad network for retailers in the U.S. wanting to quickly launch a retail media program. Read the whole story
Ad fraud will leap 105%, from $84 billion in 2023 to $172 billion in 2028, estimates Juniper Research. Read the whole story
While August's 1.2% expansion was modest, it follows July's 6.2% growth. Read the whole story
COMMENTARYTech-savvy PMG this morning became the latest in a long line of agencies launching their own bespoke generative AI chatbots. But so far, it's … Read the whole story
The company just added a new offering: Basil Hayden Malted Rye, relying on word of mouth to push the new brand. Read the whole story
