by Steve McClellan
OMG's scope of work includes media strategy, planning and buying for North America, Europe the Middle East and Latin America. Read the whole story
by Fern Siegel
CEO Tom Pino contends it is crucial to modernize media strategies and match the message to the channel. Read the whole story
by Steve McClellan
Founding DPAA UK Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and Vistar Media. A UK Brand Board has also … Read the whole story
by Fern Siegel
The integrated campaign underscores how food that you crave creates a distinct feeling. Read the whole story
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by Ray Schultz
DoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. Read the whole story
by Karlene Lukovitz
Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective. Read the whole story
COMMENTARY
by Joe Mandese
Answer: When it reaches planners and buyers like you. What's that you say, "I don't read 'Emu Today & Tomorrow' magazine." Well, keep reading … Read the whole story
COMMENTARY
by Joe Zappa
For one: Are we telling a unique story that accentuates our competitive advantage? Read the whole story
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by Richard Whitman, Columnist
Well, The Lincoln Project doesn't think so. I'm not so sure. Read the whole story