by Steve McClellan
For the first time, BMW of North America is consolidating offline media services for BMW, Mini, and BMW Motorrad in the U.S., Canada, and … Read the whole story
by Steve McClellan
Alex Lubar is promoted to Global CEO, succeeding Marty O'Halloran who will remain Chairman. Glen Lomas succeeds Lubar as President and Chief Operating Officer. Read the whole story
by Steve McClellan
Lili Gil Valletta and Enrique Arbelaez founded ad agency Cien+ in 2010 and now intend to expand their company via M&A and partnerships. Read the whole story
by Fern Siegel
There is a 1 in 4 chance of Americans falling victim to online crime. Read the whole story
by Joe Mandese
The emergence of MediaLink as a potential bidder for the Lions is interesting, because until 2021 when it was sold to Hollywood talent agency … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
While necessary for companies and brands aspiring to reach and engage multicultural audiences meaningfully, cultural competence is essential for programmatic media buyers who rely … Read the whole story
by Tanya Gazdik
"For our guests, Hotel Indigo isn't just a place to stay -- it's a reason to travel," says Hotel Indigo's Carol Hoeller. Read the whole story
by Laurie Sullivan
Driven by sustainability and ability to measure campaigns, OpenX partnered with carbon intelligence platform Cedara to customize and provide transparency into offset emissions in … Read the whole story
by Richard Whitman, Columnist
A donation ceremony is set for Oct. 5 in New York and a showcase presentation titled, "Byron Lewis: Ad King Extraordinaire," will debut Oct. … Read the whole story