by Steve McClellan
Parent company Vivendi reported results today after the close of the trading day in Paris, indicating that Havas and media company Canal+ were primary … Read the whole story
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by Richard Whitman, Columnist
The report is from Havas Market, and it analyzed five major western markets including the U.S., UK, Spain, Germany and France. Read the whole story
by Joe Mandese
The standards come from an ad hoc collaboration of OMG agencies, clients and media partners dubbed the "Council on Accountability and Standards in Advertising," … Read the whole story
by Joe Mandese
The IPG Mediabrands unit will handle all strategy, planning, buying, analytics, performance and commerce across 35-plus markets for General Mills, including such iconic brands … Read the whole story
by Fern Siegel
The new line of premium pre-mixed cocktails are targeting a female 25- to 35-year-old audience. Read the whole story
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by Fern Siegel
The London outpost will be led by Rob Conibear, managing director, with ECDs Charlie Hurst and Marcos Gemai. Read the whole story
by Fern Siegel
Pete Breton was named the first president-executive creative director, Battery Canada. Read the whole story
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by Colin Kirkland
Snap is introducing a suite of new ad products to give ad partners more transparency around its creator community and pushing branded content within … Read the whole story
COMMENTARY
by Joe Mandese
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spent Well" analysis of the current TV/streaming marketplace, and why the "bundle" never … Read the whole story
by Joe Mandese
The win follows the European high-speed rail service's merger with the Thalys rail service earlier this year. Read the whole story
by Robert Williams
Almost two-thirds of marketers said retail media networks are only effective for lower-funnel advertising. Read the whole story