by Steve McClellan
Organic growth is now expected to be no more than 1%. The company cited continuing softness in the technology sector and slower growth in … Read the whole story
by Fern Siegel
AI has altered the digital ad landscape - and the global shop wants the technology used safely. Read the whole story
by Fern Siegel
Vietnamese coffee, made from the robusta bean, is known to be stronger than most brands. Read the whole story
by Steve McClellan
The company said it would leverage AI solutions to understand the social landscape of social issues within a client's industry and globally, and use … Read the whole story
by Steve McClellan
Marshall joined the agency from Mindshare last month. He is a 20-year media agency veteran who, in addition to the U.S. has served in … Read the whole story
by Steve McClellan
Created by Edelman, the PSAs build on the ongoing campaign's "You Can't Imagine the Reward" message. Read the whole story
by Joe Mandese
The U.S. ad market rose just 0.1% in September vs. the same month a year ago, but it nonetheless marked the third consecutive monthly … Read the whole story
by Richard Whitman, Columnist
Which is why GroupM is undergoing a reorganization that will result in client facing agencies Mindshare, Mediacom and Wavemaker sharing back-office facilities and common … Read the whole story
COMMENTARY
by Alan Miles
Creative quality still matters most. So lean into it, especially with younger consumers like Gen Z who are open to ads. Tailor creative to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon claims to drive the youngest and most affluent audiences across streaming in the National Football League. They watch 10 minutes more of Thursday … Read the whole story