by Steve McClellan
The business publisher also tapped Mother and eg+ Worldwide for creative and production duties, respectively. Read the whole story
by Fern Siegel
This is the third in a series of branded content launched in 2023 for Visit Seattle. Read the whole story
by Fern Siegel
Gameview's data management platform aims for precise targeting. Marketers also receive in-view time and interaction rates to better determine ad placement. Read the whole story
by Laurie Sullivan
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of the early adopters of the AI-powered video ad attention platform that Kerv Interactive … Read the whole story
by Sarah Mahoney
Nicole Hubbard Graham returns as the new chief marketing officer. Nike also made new innovation and design appointments. Read the whole story
by Karlene Lukovitz
Fragmented media consumption, tough-to-reach younger voters also demand more sophisticated targeting, according to Samba TV research. Read the whole story
by Joe Mandese
Former marketing director of Spieth America, Victoria Cromie previously held top media management roles at UM, Innocean, Mindshare, PHD and Carat. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
It is crucial for businesses collecting and using zero-party data from multicultural consumers to have a robust data governance process that demonstrates a commitment … Read the whole story
by Joe Mandese
"We are thrilled to welcome Kirk to our board of directors," said Ziff Davis Board Chair Sarah Fay, herself a former media agency holding … Read the whole story
by Richard Whitman, Columnist
The study was conducted in two parts, with a quantitative survey of more than 28,000 adults across 14 markets. The second half, developed by … Read the whole story