Shenda Loughnane move from global managing director of 360i to global brand president of Dentsu X. Read the whole story

The Publicis Media unit now projects 2024 global ad spending will rise only 5.3% -- excluding U.S. political ad spending -- down from the … Read the whole story

The holiday figure delivers scratch tickets to the good citizens of the Granite State. Read the whole story

Previously, Brady handled audio sponsorships for ESPN and Disney. Read the whole story

TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of any controversial messages. The videos violate TikTok's … Read the whole story

Brands and agencies in the United States are more likely than their counterparts in the EMEA region to have placed ads on retail media … Read the whole story

"Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers," the ANA said this morning as part of … Read the whole story

"We urge your company to cease sticking its head in the ground to purposefully evade COPPA's critical privacy requirements," Senators Ed Markey and Bill … Read the whole story

Dentsu's new forecast cites a slowing of the world's economy heading into 2024, but sees bright spots in the third quarter of 2024, as … Read the whole story

Effort includes one-click on-screen buys of products via a DoorDash partnership. Read the whole story

The report is full of recommendations to optimize programmatic planning and buying, but not every tip is applicable to every brand, says Pranay Damji, … Read the whole story