The deal between OpenAP and Magna will provide IPG Mediabrands' agencies and clients with first-mover data heading into the 2025-26 upfront. Read the whole story
A new North American whiskey kicks off its "Easy, now" campaign. Read the whole story
Rather than focus on tech wizardry, the 30-second ad follows an AI-animated Van Gogh-styled cat. Read the whole story
In what the company called a first, GroupM developed the effort with over 15 top retailers, media and tech partners including Amazon, Criteo and … Read the whole story
The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence. Read the whole story
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabilities in all key regions to its major brand, agency and tech partner … Read the whole story
The portfolio school shuttered earlier this year but with some financial help from McKinney will reopen next summer as part of Virginia Commonwealth University … Read the whole story
COMMENTARYIt seems Las Vegas wants to become the media center of the world. Ad dollars have been rolling in from brands including Microsoft Xbox, … Read the whole story
COMMENTARYThere is no doubt made-for-advertising websites was one of the major news items in 2023, but as a term, it was dead last among … Read the whole story
The campaign features some of Wrangler's top rodeo endorsees. Read the whole story
