by Fern Siegel
The trickster god Loki disrupted real-life events to promote the new VR game, upending traditional gaming advertising. Read the whole story
COMMENTARY
by Jeremy Lockhorn, Op-Ed Contributor
Will your agency be ahead of the tech game? Or lost in the background? If you are ready to help shape the future, CES … Read the whole story
by Joe Mandese
"Hispanic media already commands 68.3% of multicultural media spend and accounts for more than double the combined share of the other two multiethnic demographics," … Read the whole story
by Joe Mandese
In addition to her AI expertise, Asurion CIO Casey Santos also is a former NASA rocket scientist. Read the whole story
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by Karlene Lukovitz
Dani Cushion's experience includes serving as CMO of Cardlytics. Read the whole story
by Sarah Mahoney
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's out for blood, raising awareness for menstrual poverty. Read the whole story
by Laurie Sullivan
In an antitrust lawsuit related to the Android app store, Google agreed to pay $700 million to settle a complaint brought by state attorneys … Read the whole story
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by Richard Whitman, Columnist
Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information. Read the whole story