by Tanya Gazdik
BMW's previous agency roster in the U.S. included Interpublic's Performance Art (data and CRM) and Anchor Worldwide (social media). Read the whole story
COMMENTARY
by Joe Mandese
Former long-time agency insiders -- Sarah Fay, Barry Lowenthal, Deirdre McGlashan -- and journalist Bob Guccione Jr. debate the merits and pitfalls for Madison … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Given the dynamism around where the ad spend growth will go, what it could mean for each of you depends where you sit in … Read the whole story
COMMENTARY
by Dulani Porter, Op-Ed Contributor
The holiday season, with its joy and challenges, is an ideal time for agencies to embrace AI not just for short-term efficiency but to … Read the whole story
by Fern Siegel
The campaign is part of the brand's five-year goal of amplifying creative voices in eclectic walks of life. Read the whole story
by Sarah Mahoney
Analysts are increasingly bullish on growth in Amazon's highly profitable ad business, saying this year's $46.5 billion in sales is just the beginning. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Read the whole story
by Richard Whitman, Columnist
A survey from Stagwell's Harris Poll and Instacart also predicts an increase in produce choices, greater protein intake and more drinking in moderation. Read the whole story