Mad Blog
by Barbara Lippert, Columnist
"Barbie" has some lessons for advertisers: How to create a communications piece (basically a very elevated two-hour ad) that conquers the world. Read the whole story
by Steve McClellan
Both agencies will continue to operate with their current leadership, under their own brands, and each agency will maintain an affiliate relationship with Interpublic … Read the whole story
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by Richard Whitman, Columnist
HH's and DNY's capabilities-good as they are--are duplicated at other shops within the company. All of the holding companies engage in "portfolio pruning" from … Read the whole story
by Steve McClellan
The new campaign is from recently appointed ad agency R/GA. The tax software company is making its 11th consecutive trip to the Big Game … Read the whole story
by Joe Mandese
The new report projects U.S. ad spending will expand 7.6% this year, nearly two percentage points greater than the current agency holding company composite. Read the whole story
COMMENTARY
by Joe Mandese
The new Stagwell generative AI creative assets management platform will be exhibited on the CES convention floor this year. Read the whole story
by Richard Whitman, Columnist
Immersal is bringing its turnkey WebAR solution to the partnership enabling greater fan accessibility (no apps necessary) to participate in the AR entertainment provided … Read the whole story
by Joe Mandese
New formats initially will be exclusive to GroupM agency clients and will be finalized in time for 2024-25 upfront planning. Read the whole story
by Laurie Sullivan
IAS has released a new metric dubbed "quality attention," which integrates media quality and eye tracking with machine learning and AI to gain better … Read the whole story
by Fern Siegel
Mayor Luke Bronin said: "This is a city that punches way above its weight when it comes to arts, culture and sports." Read the whole story
by Les Luchter
Ads shouldn't show FDA endorsing a product, a rule Top Dog Direct violated by using the FDA logo in a commercial. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Good advertising must earn the right to speak to its audience. It has to stand out while also entertaining or informing in some way. Read the whole story