New formats initially will be exclusive to GroupM agency clients and will be finalized in time for 2024-25 upfront planning. Read the whole story

IAS has released a new metric dubbed "quality attention," which integrates media quality and eye tracking with machine learning and AI to gain better … Read the whole story

The company is "building solutions to create an ecosystem that drives the most value for retailers, brands and agencies," said Zimmermann. Read the whole story

The 160over90 agency is launching the bull-riding organization's first national brand-marketing campaign. Read the whole story

Marketers and agencies weigh in to discuss the new tool that defaults to restricting third-party cookies to 1% of Chrome users globally. Read the whole story