Joanna O'Connell has been named chief intelligence officer, North America and will lead the marketplace intelligence team that helps clients navigate the region's media … Read the whole story

Founded in 2013, the design and innovation agency will become part of Accenture Song. It develops digital products like app, commerce platforms, retail experiences … Read the whole story

GroupM performance media shop Nexus this morning announced a "maturity framework" to help marketers get the most out of the Amazon Marketing Cloud. Read the whole story

Several announcements at CES will change the way advertisers work with Microsoft this year, from autos to hardware. One transformative move expands the collaboration … Read the whole story

"BMB has an excellent pedigree and an ambition ideally suited for the choppy waters everyone in the industry is navigating," said Flora Joll, the … Read the whole story

The agency got a shoutout from PETA for committing not to use pugs and other breathing-impaired dog breeds in its commercials moving forward. Read the whole story

Long-time agency media executive Shane Ankeney has stepped down as president of Havas Media. The disclosure comes as Havas Media Network announced yet another … Read the whole story

The program, launched in 1997, is designed to showcase 50 outstanding multicultural students who intend to pursue careers in the advertising, media and marketing … Read the whole story

Among the issues facing email senders is the disappearance of third-party cookies, Phelan says. Read the whole story

The idea is to intensify the in-store experience via immersive audio. Read the whole story