I want to jump in and save Drew Barrymore from the aesthetic hell she seems trapped by in these ads. Read the whole story
Thanks to Gen AI, Marcel and months of planning, the Groupe sent each employee a personalized video thanking them for their hard work in … Read the whole story
The campaign, which shows how Gorton's can be a part of everyday life, targets millennials. Read the whole story
The award followed an RFP process. To service the account, Acadia is imbedding data/analytics specialists in-house at the client, drawing on the agency's wider … Read the whole story
The creative, by Red Tettemer O'Connell + Partners, focuses on emerging marketing channels and new customers. Read the whole story
The firms said they will jointly work on briefs for the MGM Resorts hero brand platform as well as specific property assignments and launches. Read the whole story
That's the word, according to unnamed sources in multiple reports. The holding company owns a 40% stake in the media measurement and marketing research … Read the whole story
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disney+ and ESPN+ inventory will be added later this year. Read the whole story