The long-time incumbent is Omnicom's PHD. A source with knowledge of the situation indicated that the agency plans to defend the account. Read the whole story

In the new campaign, the tagline "Ahhh, nuts" is an invitation to enjoy the food group and the many varieties Planters provides. Read the whole story

Actually, that question was the first organic result when I entered an "Interpublic" query on the search engine this morning. Read the whole story

Last year, clients were "super cautious," the S4 Capital chief told a CNBC interviewer. Now? A little less so, despite "nearly unprecedented" geopolitical risks … Read the whole story

Google seems to be less invested in client performance and instead focused on agencies or brands spending as much as possible to achieve mediocrity, … Read the whole story

Some of the CTV spending will come from other media channels, such as traditional linear television and digital display. Read the whole story

Vinay Shahani, currently vice president of marketing at Lexus USA, replaces Mike Colleran, who is retiring from Nissan after more than 12 years. Read the whole story

Of all the new year prediction pitches I've received, I have to admit I did not see "generativeIRL" coming. But that's the one that … Read the whole story

And when it comes to commerce, Omnicom's new Flywheel unit has more than anyone, including Amazon, boasts CEO Duncan Painter. Read the whole story