Mad Blog
by Barbara Lippert, Columnist
New Mexico real estate company enters social media hell with its stupidly named model house layouts. Read the whole story
by Steve McClellan
The review follows the appointment of the company's new marketing chief, Esi Eggleston Bracey, in October. She succeeded Conny Braams, who left the company … Read the whole story
by Joe Mandese
MediaPost selected Koenigsberg as our media executive of the year for his irrepressible sense of restlessness, his insatiable entrepreneurial spirit, and for knowing when … Read the whole story
by Fern Siegel
Meer will head the agency's strategic arm, working on accounts such as Chicago Pizza and On the Beach. Read the whole story
by Fern Siegel
The organization handles insurance, banking, investment and retirement options for the military, veterans and their families. The series streams Jan. 26. Read the whole story
by Fern Siegel
Fancom, a new term, represents how modern audiences behave around their passions, a key understanding for brands. Read the whole story
by Steve McClellan
The AI component utilizes ChaptGPT to generate "tongue-in cheek critiques of the ballet's novel narrative performance," according to the agency. Read the whole story
by Steve McClellan
More was revealed at this week's Galaxy Unpacked event at the SAP Center in San Jose, CA. BBH Singapore is leading the ad campaign … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Diversity is a driving force in American democracy, and multicultural audiences wield significant influence online and at the ballot box. By leveraging multicultural insights, … Read the whole story
by Tanya Gazdik
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
by Robert Williams
Competition for local airtime likely will drive up costs, making targeting improvements imperative for brands. Read the whole story

COMMENTARY
by Joe Mandese
I'm not the most religious man, but Wilson's keynote at our Marketing Politics show Thursday was enough to make me a true believer. I … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In today's digitally structured media auction world, "volume" has been replaced by "capability" when choosing media agencies. Read the whole story