Mad Blog
by Barbara Lippert, Columnist
The Beckhams,the '90s version of Tayvis (a pop star and a footballer!) honestly fudge the details of the Super Bowl in this funny spot. Read the whole story
by Joe Mandese
The agency previously handled the group's Madewell brand and is transitioning the J. Crew and J. Crew Factory brands on a rolling basis over … Read the whole story
by Fern Siegel
The pitch, via the bird version of an odd couple, is that saving $750 is a big deal. Read the whole story
by Joe Mandese
On the surface, we named Kinesso agency of the year based on a reboot. Below the surface, it's about fixing two big ad industry … Read the whole story
by Richard Whitman, Columnist
Vivendi's Supervisory board approved a plan to split the firm into four units including Havas, Canal+ Group, a publishing/distribution entity and an investment firm. Read the whole story
by Steve McClellan
The new digital assets are tied to the launch of the brand's much anticipated new Volvo VNL truck model across the U.S. and Canada. Read the whole story
by Steve McClellan
Since joining Moroch as EVP/media services in 2020, Hoyos has revamped the agency's approach to media by introducing ways to understand local culture more … Read the whole story
by Danielle Oster
AB InBev's 60-second ad demonstrates the brand's commitment to fan service by presenting Budweiser's "biggest celebrities," says USA head of marketing. Read the whole story
by Teresa Buyikian
Initial campaign work from Chicago-based Leo Burnett isn't slated to run until 2025. Read the whole story
by Steve McClellan
Created by ad agency Erich and Kallman, the campaign is anchored by a spot called "Sonic Boom," designed to communicate how the company eliminates … Read the whole story
by Fern Siegel
In her new role, Bassermann will work to strengthen Iris as The Participation Agency. Read the whole story
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by Fern Siegel
Shadow intends to utilize fashion, sports and lifestyle publications for its new client. Read the whole story