Mad Blog
by Barbara Lippert, Columnist
Actors from the Paramount+ world, including "Star Trek" and "Hey Arnold!" actors, mingle in a Super Bowl promo for the streamer. Read the whole story
by Fern Siegel
In the new spot, Falco is making pizza when her cheese is forcibly taken. Read the whole story
by Steve McClellan
It's an AI-powered culture trend analytics tool for brands in five categories: automotive, banking, financial services, insurance, and retail. Read the whole story
by Fern Siegel
The juice's new look targets millennials to older Gen-Z audiences. Read the whole story
by Fern Siegel
The spot takes viewers to a farm that raises an unusual crop. Read the whole story
by Steve McClellan
The agency has hired Silicon Valley entrepreneur Rob Wrubel as managing director of Silverside. Wrubel, who was the first CEO of Ask Jeeves, will … Read the whole story
by Richard Whitman, Columnist
Well, according to beauty brand Eos it is and the brand has created a new "national holiday" on that date that it's calling "Vagentine's … Read the whole story
COMMENTARY
by Casey Soulies, Op-Ed Contributor
As the digital environment grows more complicated, brands must go beyond vanity metrics and prioritize KPIs that show real business results. Read the whole story
by Laurie Sullivan
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind and visually impaired take photos by guiding them with voice commands into positions … Read the whole story
by Joe Mandese
While persuadability may be in the eye of the beholder, out-of-home measurement firm Geopath is using party-leaning independents as a reasonable proxy for targeting … Read the whole story
by Sarah Mahoney
The streaming channel returns to the Big Game with an especially unexpected combination of characters. Read the whole story
by Danielle Oster
The "Hawkeye" actor whips up breakfast for himself and his daughter -- while simultaneously dancing and belting out the soul classic "I Feel Good." Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the … Read the whole story
by Fern Siegel
Carney will spearhead accounts including Honda, Acura, ExtraMile, Chevron, Texaco and Paramount+. Read the whole story