The organic growth outlook for the full-year 2024 is between 4% and 5%, while maintaining a profit margin of 18%. Read the whole story

One billion chicken wings are consumed on Super Bowl Sunday. But what happens to the neglected celery sticks? Read the whole story

European Wax Center said the move signals a shift in its media strategy to a "retail mindset" where each dollar spent is tied to … Read the whole story

Ally's streaming spot reminds people of all the items they can save for - from houses to vacations to parties. Read the whole story

As retail media networks grow, advertising professionals are looking for common ways to measure incrementality. Read the whole story

Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed … Read the whole story

She's a descendant of BHM Founder Carter G. Woodson and is concerned about his legacy and the way Black History will (or won't) be … Read the whole story

Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last one focused … Read the whole story

The lawsuit accused the fast food giant of not following through on a pledge to dramatically increase national ad spending with Black-owned media outlets. Read the whole story

The campaign uses the concept of "having a blast" anywhere, anytime, to promote Baja Blast being available in stores year-round for the first time. Read the whole story

Analytics and reporting limitations in retail media were cited as the primary challenge to future investments by 53% of agency and consumer-product manufacturing professionals, … Read the whole story

The agency said Proudlock had an "incredible record of helping brands raise their game." Read the whole story