Travel South Dakota collaborated with the band Nine Days to rework its hit single into "Absolutely (Story of a State)." Read the whole story

The ad will feature civil rights leader Clarence B. Jones and was created by Quantasy on behalf of Robert Kraft's Foundation To Combat Antisemitism. … Read the whole story

The new product get a strong social activation push by the players and brands. Read the whole story

True Classic makes Tee shirts so they don't collaborate with the likes of Louis Vuitton. Instead, they're creating "accidental collabs" with mainstream food, beverage … Read the whole story

The agency will launch next month, initially with offices in Hamburg and Prague, with further planned outposts in Berlin and Munich. Germany is WPP's … Read the whole story

With the five-second "Buttception" running in seven markets, the popular language app is hoping for its viral moment. Read the whole story

Boomers are the key drivers of QSR sales, according to a recent Affinity study. Read the whole story

Associating with a controversial individual, organization or event increases the risk of damaging a brand's reputation. Read the whole story

A California wine is capitalizing on the Swift-Kelce romance by targeting U.K. fans watching the Super Bowl. Read the whole story

Eyeglass World, one of the retail brands owned by National Vision Inc., is out with new ads featuring its fuzzy globe-headed character Mr. World—this … Read the whole story