The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 … Read the whole story

A group of industry veterans will serve on the advisory board of startup data-compliance firm Compliant to support brands in the transition from browser … Read the whole story

Both hires follow AOR wins for Walmart-owned Sam's Club, PNC Bank and Aura. Read the whole story

That's according to ad tester System1 which tracks the emotions that consumers feel while watching the ads. Dunkin' was tops in short-term sales lift … Read the whole story

The fast-growing independent officially moved into a new headquarters located on the three upper floors of The Link at Uptown high-rise building in Dallas' … Read the whole story

BodyArmor was one CPG brand that took a regional approach to SB ads to reach more specific target audiences. Read the whole story

An Amazon Prime subscriber is suing the company over its recent decision to charge Prime members an additional $2.99 a month to avoid ads … Read the whole story

LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from its platform to increase ROI and … Read the whole story

How those two -- count 'em, only two! -- QSR ads fared at the Big Game. Read the whole story

The launch is timed to dovetail with National Margarita Day on Feb. 22. Read the whole story