Mad Blog
by Barbara Lippert, Columnist
Among the trends: Statue of Liberty callouts, and a focus on the special accents of celebs like Christopher Walken and the former Terminator. Read the whole story
by Steve McClellan
The company today reported an organic revenue decline of 4.9%, which it said was "in line with expectations." This year's growth is expected to … Read the whole story
by Fern Siegel
Each message, in the victim's voice, will be sent as a call directly to lawmakers demanding real action. Read the whole story
by Fern Siegel
The reality TV parody features a group of young adults on a tropical island who care only for parties and sex. They signed up … Read the whole story
by Steve McClellan
JiYoung Kim has been appointed COO and Lynne Reilly has been named chief growth officer - both will report to newly named CEO Sharb … Read the whole story
by Richard Whitman, Columnist
That's just one of the probing questions addressed in a poll this week from Stagwell's Harris Quest, via the pollster QuestDIY platform. Read the whole story
by Sarah Mahoney
How a seven-year-old Reddit post led to one of Super Bowl's biggest hits - and 28 billion impressions. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Multicultural marketing is not a campaign. It's an intentional effort to acknowledge and respond to the diverse backgrounds, languages and cultures shaping today's consumer … Read the whole story
by Colin Kirkland
LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from its platform to increase ROI and … Read the whole story
by Joe Mandese
The former Empower Media Chief Investment Officer joins as founder Alan Sussman transitions to a new management team. Read the whole story
by Joe Mandese
He joins COO Allison Potter who founded the Portsmouth, NY-based media planning and buying shop in 2013. Read the whole story
by Fern Siegel
Pasta Alla Tequila is a new take on a classic dish. And it comes with a limited-edition kit. Read the whole story
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by Fern Siegel
CJ, formerly Commission Junction, specializes in affiliate marketing technology. Read the whole story