"SNL" hosts Colin Jost and Michael Che are partnering with the brand to toast a lighthearted spirit. Read the whole story

The rebranding includes a shortening of the New York and Fort Lauderdale-located agency's name from Team Enterprises to Team. Read the whole story

According to Accenture, the transaction was driven in part by the forecast that the global customer experience analytics market is expected to grow from … Read the whole story

The Lincoln Project used AI to imagine how Fred Trump-Donald's father--would react to his son's blowing the family fortune. Read the whole story

Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads … Read the whole story

Inflation may be cooling, but Walmart shoppers aren't slowing down, driving a 5.7% jump in sales. And ecommerce revenues soared 23%. Read the whole story

Hosted by media personality and former HBCU Division 1 basketball player, Nia Symone, the lighthearted trivia series offers cash prizes to passengers. Read the whole story

The IAE's new charter includes a consortium of greenwashing experts, as well as a new "green shield" curriculum and certification program. Read the whole story

While the latest ANA study shows nearly a third of member marketing organizations now are from "diverse" populations, how is that translating into how … Read the whole story

Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on TikTok. Read the whole story

Bourbon maker Maker’s Mark is marking Women’s History Month with a campaign that will let fans create personalized labels for 750 ML bottles of … Read the whole story