Mad Blog
by Barbara Lippert, Columnist
The verbing of nouns and the nouning of adjectives and adverbs never ceases to kill me. Like, nouns are so dumb and adverbs are so, like, 1982? Read the whole story
by Steve McClellan
Zaid Al-Qassab was most recently was Chief Marketing Officer (CMO) at the UK's Channel 4. Among other duties, he oversaw the company's in-house creative … Read the whole story
by Fern Siegel
The new shapewear collection, which includes 19 styles, targets a younger demo with "yummy" colors and buttery soft fabrics. Read the whole story
by Fern Siegel
Developed by The Martin Agency, the new work features five spots that promote the new flavors. Read the whole story
by Steve McClellan
Sidekick is a collective of specialist agencies focused on experiential, digital storytelling, and branded content. Read the whole story
-
by Fern Siegel
The outpost will handle industries where CTP has developed ad/branding expertise, including education, travel and tourism, tech and financial services. Read the whole story
by Steve McClellan
Nigel Carr is known or pioneering the strategic planning discipline at Chiat/Day, and Kirshenbaum, Bond & Partners. He joins The Shipyard from Tombras. Read the whole story
by Steve McClellan
The firm has hired Chidi Achara as Chief Product Officer and Matt Weiss has been appointed Chief Brand Officer. The moves follow the promotion … Read the whole story
-
by Richard Whitman, Columnist
The son of Martin Sorrell is reportedly threatening to bolt the firm he's been with for two decades over the snub of not being … Read the whole story
by Robert Williams
Dealmaking shrank in 2023, but there are signs that activity will pick up in 2024. Read the whole story
by Danielle Oster
Commercial introduces the "Energy That Hits" tagline while showing a day in the life of the busy star. Read the whole story
by Teresa Buyikian
Restaurant redesigns and a total menu revamp are also in the works, to be completed by the end of 2024. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
When will we stop talking about streaming versus linear TV as if they're fighters in a heavyweight championship fight? Viewers don't care. Read the whole story