Mad Blog
by Barbara Lippert, Columnist
Checking out the latest ad campaign for the state, which some found underwhelming. Read the whole story
by Fern Siegel
The campaign is the Italian brand's first exclusively North American effort in seven years. Read the whole story
by Steve McClellan
Prior to joining Stagwell, Pruitt was CMO at The Honest Company and the co-founder and CEO of Dentsu's The Story Lab. Read the whole story
by Fern Siegel
The new canned cocktails spot invites consumers into a world of adventure and possibilities. Read the whole story
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by Richard Whitman, Columnist
And that's just the U.S. where Stagwell's Harris Poll, surveyed over 1,200 workers and business leaders on behalf of consultant Grammarly. Read the whole story
by Laurie Sullivan
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testing conducted with brands, and found that prices have increased 40% year over … Read the whole story
by Colin Kirkland
Advertisers' $1 billion ad spend on TikTok involved video and online games and subscription streaming services, which accounted for nearly 30, according to MediaRadar. … Read the whole story
COMMENTARY
by Danielle Oster, Staff Writer
Ads that featured a celebrity in a clever way, like CeraVe's ad starring Michael Cera, were the most-discussed. Read the whole story
by Steve McClellan
T. Rowe Price has launched a new global branding program called “The Power Of Curiosity” which is designed to convey how active questioning conducted … Read the whole story
by Fern Siegel
Jay Campbell will work with ad agencies nationwide, with a special focus on the West. Read the whole story