In the ads, real patients seek advice from an expert about pain-relief. The catch? The pain "expert" is in recovery for an opioid addiction. Read the whole story

Magna's final numbers for 2023 included 9.1% growth in the fourth quarter, which it said was the strongest quarterly growth in non-cyclical ad revenues … Read the whole story

"We have received no credible offer for the board to consider," S4 Capital chief Martin Sorrell said on an earnings call today, which followed … Read the whole story

The marketplace, which will double client spending on women's sports, will launch with this year's 2024-25 upfront negotiations, and is being backed by Adidas, … Read the whole story

No. 5-ranked golfer is promoting a new campaign for the Kentucky bourbon and golf. Read the whole story

Chree Taylor says she wants to take Proof' to "the next level." Read the whole story

The statement, which includes a quote from the MRC's George Ivie, says JIC certification is intended to work in tandem with MRC accreditation, not … Read the whole story

The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopper marketing arm, to run both brand and retail media. Read the whole story

Derek Steele, group VP of customer marketing, explains the regional grocery chain's strategy -- including adding new functions to both on-site and off-site ads. Read the whole story